• GRI 102-40 List of stakeholder groups
  • GRI 102-41 Collective bargaining agreements
    (Disclosures: GRI Content Index)
  • GRI 102-42 Identifying and selecting stakeholders
  • GRI 102-43 Approach to stakeholder engagement
  • GRI 102-44 Key topics and concerns raised

The stakeholder groups relevant to ProSiebenSat.1 were re-evaluated as part of the 2018 sustainability strategy and the selection was readjusted. In dialogue with internal and external stakeholders, we continuously check whether this results in changes to the orientation and focus of sustainability management and the corresponding reporting. The society, for which we also have a responsibility as a company, has the highest priority.

Important stakeholder groups
  • Employees
  • Viewers, users and customers
  • Capital market
  • Politics, authorities and associations
  • Business partner (for example, sales customer)
  • Media

In addition to the internal communication of sustainability issues, there is also a regular exchange with the Nachhaltigkeits-AG (sustainability working group) since the beginning of 2019, in which employees from various companies and departments have joined forces to promote even more sustainability in their working environment and implement concrete measures. Selected employer rankings, Media-specific disclosures

In numerous roadshows and conferences, we inform investors and analysts about the business performance of ProSiebenSat.1 and the company outlook and answer questions from the capital market on ESG issues (environment, social, governance). We are in regular contact with our shareholders and, among other things, answer questions at the Annual Shareholders' Meeting. The requirements for the disclosure of non-financial information are constantly increasing, and governance issues and the company's diversity concepts are becoming more and more important. The number of rating agencies and research houses that assess our sustainability performance in the economic, social and environmental fields also increased further in the year under review. ESG research and sustainability ratings by ProSiebenSat.1

As a listed group and one of the largest European media companies, ProSiebenSat.1 is particularly in the public eye. Governmental Relations & Regulatory Affairs is the contact for external stakeholders from politics and regulation. In the national and international dialogue with representatives of governments, parliaments and authorities, we bring our positions, which are politically independent, into the discussion directly or via memberships in various associations and organizations. Among other things, we are involved in the expansion of public value content through the Association of Private Media (VAUNET).

Selected Memberships
  • AGF Videoforschung
  • Arbeitsgemeinschaft Media-Analyse (agma)
  • Arbeitsgemeinschaft Online Forschung (AGOF)
  • Bundesverband Digitale Wirtschaft (BVDW)
  • European Group of Television Advertising (egta)
  • Filmförderungsanstalt (FFA)
  • FilmFernsehFonds Bayern (FFF Bayern)
  • Freiwillige Selbstkontrolle Fernsehen (FSF)
  • Freiwillige Selbstkontrolle Multimedia-Dienstanbieter (FSM)
  • Initiative D21
  • Initiative for a Competitive Online Marketplace (ICOMP)
  • Verband Privater Medien (VAUNET)
  • Vereinigung der bayerischen Wirtschaft (vbw)
  • German Economic Council