• GRI 103-1 Explanation of the material topic and its Boundary
  • GRI 103-2 The management approach and its components
  • GRI 103-3 Evaluation of the management approach

ProSiebenSat.1 Group is able to reach around 45 million TV households with its stations in its TV markets in the DACH region; at the end of 2018, the digital services managed by SevenOne Media GmbH, the ProSiebenSat.1 marketer, had a monthly reach of around 34 million unique users (above 16 years of age). In 2018, Studio71, ProSiebenSat.1 Group’s global digital studio, also achieved 9.2 billion video views per month on average through its web channels.

The distributed content contributes to pluralism and the diversity of information and helps shape the opinions of viewers and users. This is a huge privilege, but also places an important obligation on ProSiebenSat.1 Group because, as a media group, our reach means that we have a significant social and journalistic responsibility. We therefore endeavor to use our media offerings to focus on important ecological, societal and sociopolitical issues and to speak to young people in particular, thereby making a valuable contribution to society as a company (public value). We are committed to the free and democratic order as laid down in the Basic Law for the Federal Republic of Germany and give due consideration to the principles of editorial freedom and journalistic independence. Social responsibility (public value), Sustainability magazine, Projects

Dissemination of Information

  • M4

ProSiebenSat.1 is committed to barrier-free access to its services. For this reason, we offer subtitled programming areas for deaf and hard of hearing people on our channels, among others, in order to improve the dissemination of information.

European elections 2019 (story), Product responsibility, Projects

Viewer Interaction

  • M6

TV viewers and users of our digital entertainment and commerce platforms are among the most important stakeholders. Direct interaction with them is therefore of great importance for ProSiebenSat.1. The central viewer editorial team answers questions from viewers about program content and responds to general suggestions or criticism. In 2018, the department processed around 68,000 inquiries (previous year: around 92,000).

Involvement of stakeholders

Media Skills

  • M7

ReDI School (story), YouSport (story), Projects